About JVR

Let's face it, we're all bombarded with information overload — at work, at home, even at play. Too many emails, social updates, and 24/7 media coverage all impact our ability to make good decisions, if any decisions at all.

You need smart, timely, high-impact communications strategies to reach your target audience. JVR Communications (JVR) is ready and able to help you with that. We translate evidence-based discoveries and insights into communications strategies that spark positive social change.

We are a social marketing and communications firm that plans, launches, and evaluates public health and safety campaigns. We create culturally and linguistically appropriate messages and marketing materials for consumers, policymakers, health care providers, the media, patients and their caregivers, as well as the general public.

We want to work with you to promote change in the communities you serve by delivering dynamic communications solutions. That's because we're passionate people, creating change. Once you meet us, we think you'll agree.

The JVR Butterfly

Our logo — a butterfly in flight — symbolizes our intellectual freedom, originality, and intentional evolution over time. We infuse our work with these elements to encourage our colleagues, and especially our clients, to think without mental blinders and see beyond the obvious. To imagine what's possible with strategic communications and smart marketing solutions.

Our Communications Planning Process

Just as the butterfly's life cycle is a four-part metamorphosis, our communications planning process is iterative, each step building on the other to achieve our clients' goals and objectives.

  1. State the objectives. What's the story you want to tell? In the beginning, we ask you lots of questions to understand your goals, ensure they align with your organization's mission, and articulate your expected outcomes.
  2. Develop the communications plan. What's the best way to tell your story? The strategic communications plan is our blueprint for your success. It outlines the research and evaluation questions that will drive the effort, and describes activities and tools we'll use to reach your target audience. But, the plan isn't set in stone. It's a framework, not an edict.
  3. Identify target audiences. Who do you want to reach? We use research findings to identify and segment your target audience. That way, your tailored messages reach the right people and have staying power.
  4. Craft the right messages. What do you want your audience to know and do? We're in the business of telling stories. We create evidence-based messages and materials that raise awareness, inform, and ultimately move diverse target audiences to action.
  5. Launch. Now that it has wings (thanks to solid planning), it's time for your communications strategy to take flight.

A Note from Jackie Richmond
JVR President


Thanks for stopping by. JVR Communications (JVR) is my baby. After working in the health communications and social marketing arena for many years, I decided it was time to spread my wings and pursue another flight pattern.

Over the years, I’ve been fortunate to work with  some of the country's most influential organizations to plan, implement, and evaluate health and safety campaigns. Through these experiences I’ve seen firsthand how effective communications can inspire positive social change. That reality is what motivates me to do this work. I value opportunities that lead to strategic alliances with like-minded service providers, and long-lasting relationships with clients.

Here’s a little more about my background: Prior to founding JVR Communications, I was an independent consultant, delivering strategic communications counsel to an array of public and private sector clients. Formerly, I was a senior vice president at Porter Novelli (PN), DC, where I managed social marketing and health communications contracts for government agencies and private sector clients, and led a culturally diverse team.

I’m personally and professionally committed to issues related to women's health and health disparities in communities nationwide. And I’m proud to say that JVR supports the Sjogren's Syndrome Foundation. The foundation works to raise awareness of and increase research funding for Sjogren’s Syndrome, an autoimmune disease that affects more than four million people, mostly women, across the country. At JVR, doing well so we can do good is what matters.

Finally, I live with my family in Silver Spring, Maryland. And, yes, my house is filled with images of butterflies — many of them in glorious flight.

JVR Partners

JVR collaborates with companies and clients that share our commitment to quality work and corporate responsibility. Our bottom line is important, sure. But what’s most important is our integrity.  To achieve our clients’ communications goals, we often assemble task teams of socially conscious subject matter experts, as well as research, marketing, social media, videography, and design professionals. With our talented colleagues on board, we nimbly expand and contract, as needed. That means no job is too big (or too small) for our big hearts.