DHHS Office of Minority Health

The Challenge: Raise awareness about the need to reduce disparities in health care and health outcomes for racial and ethnic minorities in this country.

Racial and ethnic minorities in the US continue to have higher rates of disease, disability, and premature mortality than non-minorities. The Office of Minority Health (OMH) established the National Partnership for Action to End Health Disparities (NPA) to increase awareness of health disparities among the public and empower leadership at the local, state, and federal levels to tackle health disparities.

The JVR Solution: Create a network of partners committed to addressing multiple facets of disparities.

JVR conceived and developed the NPA National Partnership Network, a forum for stakeholders across the US to exchange information and resources among existing OMH program partners. The network also served as a platform to identify and recruit new partners for this important government effort. We developed principles that outlined the purpose and structure of the partnership network, created categories of partners, and outlined partnership benefits and responsibilities. We also developed criteria for network membership, including partners and OMH’s roles and responsibilities, with a requirement for both entities to commit to one another to advance this work. In addition, we wrote, designed, and produced the first NPA partnership recruitment brochure.

The Outcome: The recruitment brochure was posted on the NPA public website to facilitate ongoing outreach activities.

Services Delivered: strategic communications planning,outreach,partnership development,marketing,web content development,promotional writing and editing