US Navy SEAL Recruitment Videos

The Challenge: Enhance the US Navy’s outreach efforts to recruit and retain qualified candidates for Navy SEALs training.

The JVR Solution: JVR Communications provided communications counsel to senior officers charged with recruiting prospective SEALs. After reviewing background materials and previous training videos, we conducted in-person interviews with senior officers to learn more about this government agency’s previous and ongoing recruitment efforts. Working with the Navy Career Education Center in Millington, Tennessee, we created a series of public service videos that included the following professional services: scriptwriting; recruiting, interviewing, and hiring talent for the videos; scouting locations for shoots; reviewing photographs and historical footage to incorporate into the videos; and coordinating local crews for shoots in San Diego, California, and Richmond, Virginia.

The Outcome: The recruitment videos were aired on The Pentagon Channel, which broadcasts military news and information exclusively, and at selected naval bases around the globe.

Services Delivered: qualitative marketing research,report writing and editing,script writing,logistical arrangements,video production